Our History


PEACOCK brand was established in Singapore in the 1950s. Our brand soon became synonymous with fine quality rice vermicelli and rice noodles, and we grew rapidly into a major manufacturer exporting our products all over the world.

Now sold in 25 countries: Australia, Canada, China, France, Germany, Hong Kong SAR, Indonesia, Italy, Japan, Malaysia, Netherlands, New Zealand, Norway, Philippines, Russia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, United Kingdom, USA, Vietnam and UAE.

Right from the start, our vision was to deliver quality products that are consistently good, reasonably priced and delicious to the last strand. We constantly invest in R&D to yield superior products such as noodles with increased tensile strength so that they can withstand frying without clumping or breaking easily. To ensure that our products always taste good, we adopt an extensive steaming and cooling process which makes them more porous and allows them to absorb flavours better when cooked.